FRESHFORWARD CAMPAIGN

Fun, Fresh, Fast

We created a fresh-eating and wellness program for Ziploc to kick off the beginning of each year. It launched in January and went until July, with fresh tips to keep people on track and Rachael Ray as the memorable celebrity focus.

Client
SCJohnson Ziploc bags

Role
Associate Creative Director

Channels
Broadcast, Online Video Series, Print, Social, Digital Owned, Digital Partnership

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Meals so easy they prep themselves

This broadcast spot showed that with Ziploc's FreshForward program, meal prep is magical.

Fresh Tips served weekly

Each week for six months, we had a new weekly fresh tip from Rachael.

Social Posts

We created consistent social posts across the program's six months, each one based around that week's featured Fresh Tip, all part of a large ecosystem.

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Digital & Partner Hubs

We had a presence across the Food Network, in owned digital and landing pages. We ran a sweepstakes with weekly automatic entry upon watching the Fresh Tip videos.

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Digital Display & Email

We produced and optimized many many different banner executions across partner networks and sent monthly emails optimized with our latest tips.

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