FRESH 180° CAMPAIGN

Up for a challenge?

Fresh180 was created to show the many ways Ziploc can help everyday life. This was the brand's first foray into branded content. We designed hacks to live beyond the life of the campaign and in new channels like Pinterest.

Client 
SCJohnson Ziploc bags

Role 
Creative Director, Editor

Channels 
Broadcast, Website Hub, Pinterest, Rich Media Banners, Blogger Outreach, Owned Social Channels (Facebook, Twitter)

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TV Gets Daring 

We made a TV spot to challenge people in a good-natured way and introduce the life hacks for the program. 

Character Counts 

Character animations were designed in partnership with Brand New School to feel modern and fun. This was part of moving the brand into a more modern feel they hadn't attempted before.

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Hack your life

Our website was an ever-expanding library of new challenges, from food to office to exercise.

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Refresh, Step-By-Step 

We built an in-house editorial team to create dozens of life hacks with step-by-step visuals housed on both Pinterest and our Ziploc.com. 

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BuzzFeed Partnership

We worked with BuzzFeed's editorial staff to create a ton of "native content."

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Rich Media

We debuted many of our newest Fresh Feats directly in ad units that linked through to our content hub.

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