5 Gum Evolves
The gum category was in decline. We updated the 5 brand to be more authentic and relevant, encouraging the search for new experiences. The new platform, Life Happens In 5, celebrates the moments of anticipation before trying something new.
Client
Wrigley's 5 Gum
Role
Creative Director, Art Director
Channels
Broadcast, Online Video, Website Hub, Standard Banners, Print, Social Influencers, Owned Social Channels (Facebook, Instagram, Snapchat, Twitter)
