WONDERFUL WEATHER ALERTS ACTIVATION

Get out there now, people!

Why do weather alerts only tell us about the bad stuff coming? Why can't they be just as dramatic when good weather finally arrives each spring? This was the big idea that led to dynamically-assembled pre-roll, served just as the spring weather starts to heat up.

Client
Claritin

Role
Creative Director, Art Director

Channels  
Online Video, Website Hub, Rich Media Banners, Print, Owned Social Channels (Facebook, Instagram)

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