THE GREATEST STORIES RETOLD ACTIVATION

Fairytales Done Fast

Google's global brief: Re-tell the world's most well-known stories for modern times, using their new :06 units as well as longform. We realized the Three Pigs story would make for an excellent reality show setup—it's practically custom-built for modern consumption formats. We hooked up with Robot Chicken's studio, Stoopid Buddy, to construct custom characters for a unique style. In the end, our work was chosen among all global agencies to be featured on YouTube StoryHQ's takeover at South By Southwest 2018.

Client
Google YouTube

Role
Creative Director,
Art Director

Channels  
Online Pre-roll, Online Video, Website Hub,
Out Of Home Experience

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