THE GREATEST STORIES RETOLD ACTIVATION

Fairytales Done Fast

Google issued a global brief to agencies: Re-tell some of the world's most well-known stories in the form of multiple six-second, fifteen-second, and longform story campaigns. Whose tale would grab the most attention in YouTube pre-rolls? Which would relay their classic story best in bite-size units? We worked with Robot Chicken's stop-motion studio, Stoopid Buddy, to construct custom characters for unique style. In the end, our work was chosen among all eleven global agencies to be featured on the outdoor space of YouTube StoryHQ's takeover at South By Southwest 2018.

Client
Google YouTube

Role
Creative Director,
Art Director

Channels  
Online Pre-roll, Online Video, Website Hub,
Out Of Home Experience

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