NOWWHAT RENTERS INSURANCE CAMPAIGN

Blow Shit Up To Prove A Point

State Farm wanted to make young adults aware of the perils of living without renters insurance. So we blew up a whole bunch of stuff with fire, water, rocks and electricity. All to show what could happen if you're left saying, "Now what?"

Client
State Farm

Role
Art Director

Project Details
Website, Rich Banner Placements, Page Takeovers, AOL Instant Messenger partnership

The dangers of rent

NowWhat brought to light all the ways that renting can go wrong.

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Digital hub of destruction

The team built a fun interactive destination, and we added new functionality for unexpected ways to get kids thinking about renters insurance.

Awards & Recognition

The campaign received a ton of press and accolades for its site-specific placements and attention-grabbing tactics.

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