Blow Shit Up To Prove A Point
State Farm wanted to make young adults aware of the perils of living without renters insurance. So we blew up a whole bunch of stuff with fire, water, rocks and electricity. All to show what could happen if you're left saying, "Now what?"
The dangers of rent
NowWhat brought to light all the ways that renting can go wrong.
Digital hub of destruction
The team built a fun interactive destination, and we added new functionality for unexpected ways to get kids thinking about renters insurance.
Awards & Recognition
The campaign received a ton of press and accolades for its site-specific placements and attention-grabbing tactics.