NOWWHAT RENTERS INSURANCE CAMPAIGN

Blow Shit Up To Prove A Point

State Farm wanted to make young adults aware of the perils of living without renters insurance. So we blew up a whole bunch of stuff with fire, water, rocks and electricity. All to show what could happen if you're left saying, "Now what?" We proved the hidden dangers of rent and won some awards for the ideas and executions.

Client
State Farm

Role
Art Director

Project Details
Website, Rich Banner Placements, Page Takeovers, AOL Instant Messenger partnership

port-1170w-SFnowWhat-00a_04port-1170w-SFnowWhat-00a_04
port-1170w-SFnowWhat-00a_02port-1170w-SFnowWhat-00a_02