DUCKFACE SEASON CAMPAIGN

Orbit takes on duckfaces

Orbit gives people a clean confident smile—no matter what. But thanks to duckface selfies, real confidence has given way to fake confidence. Orbit's Duckface campaign helped bring this social blight to the forefront in an amusing online game.

Client
Orbit Gum

Role
Creative Director

Channels
Digital game, Vine influencer parternship, owned social in Facebook/Twitter, display banners

Defeat duckface for fun. 

This online game let people turn their friends' duck faces into clean confident smiles. Tossing a stick of Orbit at duckfaces changed them to a more authentic smile.

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Duckface anytime, anywhere.

We built the site to be mobile-first so users can blast their offending friends on-the-go. 

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Take down Facebook friends.

Users can hunt down their most duckfacing friends on The Facebooks. Then, Orbit will drop that offending face onto a selfie-taking duck body.

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"Duckface is anti-social."

Vine stars Jessi Smiles, The Jake Bros, AlliCatt, Super Cole and Melvin Gregg all posted about the horrors of duckfacing on the same day, filling consumers' feeds with the same anti-duckface message (which was approved by the online masses).

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