Daring Logan Paul
We knew we had to do something big to get teens' attention for 5 Gum's new Truth or Dare in-pack promotion. Who better to grab their attention than the top Vine and social star, Logan Paul? We constructed an entire storyline for him to act out across the hottest social channels.
The game you know
It all starts with 5 Gum printing truths and dares on every foil in the pack.
A-List influence plays
For the launch of our Truth or Dare campaign, we partnered with top social influencer Logan Paul to get kids playing the game themselves.
Moving from App to App
The game moved from Twitter to Snapchat to Instagram and back before the finale on YouTube. Fans interacted with Logan to unlock each new chapter.
The story concluded to enormous anticipation on YouTube as Logan faced his two biggest fears, snakes and Shakespeare, in a long form video.