PLAY TRUTH OR DARE: ACTIVATION + CAMPAIGN
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Bring The Game To Life

For 5 Gum's Truth Or Dare campaign, we showed kids how to "play a pack" of gum and let their creativity add to the fun. Then we activated in the real world on Spotify, for award-winning results.

Client
Wrigley's 5 Gum

Role
Creative Director

Channels 
Broadcast, Online Video, Website Hub, Standard Banners, Print, Owned Social Channels (Facebook, Twitter)

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